Welcome to Go Expert Marketing / Go Print Grow, where we specialize in Local Store Marketing solutions that amplify brands and drive business growth.
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The goal of Local Store Marketing is to build strong relationships with local customers and create a sense of community attachment to the business. Unlike broad, region-wide or national marketing campaigns, LSM focuses on tailoring promotional efforts to the specific preferences, interests, and needs of the immediate geographic area surrounding a store or branch.
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With the necessary understanding of Le Macaron's commitment to quality, sophistication, and culinary excellence, we spotlight the qualities that define the Le Macaron product that resonates with both loyal patrons and new customers.
Coming Soon / Opening Launch
Marketing Program: $3,000
Congratulations on your exciting new Le Macaron French Pastries venture!
At Go Expert Marketing, we're thrilled to be part of your journey, providing the expertise you need to launch your location with a bang and reach cash flow positivity in quickly as possible. With our proven Local Store Marketing (LSM) strategies, honed since 1999, we're committed to making your location shine and to building a customer base. While you focus on getting your kiosk/café ready for action, we'll be busy crafting captivating campaigns that will introduce your brand to tens of thousands of local consumers.
Approximately 8 weeks before your anticipated Opening Day, your Opening Launch Program will kick in. Your advertising budget can be used on a mix of campaigns... from social media to print to streaming device advertising... any media that provides a local fit.
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Let's make your Le Macaron French Pastries venture an irresistible sensation together! Get ready to see your business flourish!
WHAT WE DO:
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Conduct Media Research in your local marketing to evaluate advertising opportunities​
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Establish your Google Business Profile​
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Establish your Facebook and Instagram accounts
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Establish your Yelp account
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Connect with 5 relevant Facebook groups
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Post on-brand messaging on Google, Facebook & Instagram
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Management of paid (boosted) posts on Google, Facebook and Instagram (the largest share of the $3,000 will be utilized on these platforms)
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Monitor social media accounts for questions and comments​
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Engage with follower/users (keep the social in social media, in turn increasing social media presence and rankings)​
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Full-service marketing support including custom artwork
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Help plan your Grand Opening Event
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Contact your local Chamber to learn membership rates and Ceremonial Ribbon Cutting opportunities
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Conduct an Enter to Win Contest
WHAT YOU WILL DO:
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Refer all Media Reps to us​
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Participate in advertising choices based on your market's opportunities
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If needed, assist with verifying your Google Business Profile​
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Decorate for Grand Opening event
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Determine what your offer will be for the Grand Opening
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Obtain prizes to give away during Grand Opening
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Join Chamber if determined membership is a good value
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Define a "Year of FREE Macarons"
Beyond Your Opening Launch
We offer programs for continued support after your location is open to continue growing your brand awareness and increasing your customer counts:
"YELLOW PAGE" Social Media Program: $60
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Just like Yellow Pages helped customers find local businesses 30 years ago, many Facebook/Instagram accounts serve as a dynamic platform that bridges the gap between your business and its target audience. Through engaging, corporate-approved content, we aim to educate your potential customers by sharing your brand story, values, and unique selling propositions. Consistent posting on social media communicates that you are open and a viable choice; whereas, rarely posting on social media communicates that you have gone out of business.
WHAT WE DO:
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Universal Le Macaron (non-custom) Facebook and Instagram brand appropriate posts 2 times per week (no custom posts)
WHAT YOU WILL DO:
Post any custom content
Monitor social media accounts for questions and comments
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Respond to any messages and/or comments on your page
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Manage any paid (boosted) posts
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Engage with users/comments/followers
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Research any media of interest
Full Service Monthly Support: $250
This program will grow your brand awareness, gives your location character on social media and provides marketing support.
WHAT WE DO:
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Media Research
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"Yellow Page" social media program
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2 custom posts per month
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Monitor social media accounts for questions and comments
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Manage engagement with users/comments/followers
Full service marketing support
WHAT YOU WILL DO:
Contact us with any questions / comments / requests you have regarding marketing your Le Macaron location.
Things that you can do for FREE to increase your Instagram and Facebook algorithm score:
Respond promptly to all comments on your posts to foster a sense of community.
Use Facebook Live.
Post regularly.
Request help from your staff and family (every post gets LOVED, SHARED and COMMENT)
Ask open-ended questions to encourage discussions in the comments.
Optimize Your Profile.
Use Relevant Hashtags.
Participate in groups related to your interests, industry, or niche.
Feature testimonials or reviews.
Regularly review Facebook Insights.
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Things that NOT free but necessary to increase your Instagram and Facebook algorithm score:
Spend $20 to $30 per day on boosted posts.
Did you know...
We were with The UPS Stores as they grew from 1,000 to 4,000 locations? And we were with Cartridge World as they grew from 100 to 800 locations. Call today - we are ready to help your business grow too!
Go Expert Marketing
is a family owned and operated business. Helping other small business owners is in our DNA!
Sample social media feed: