The Leader in Franchisee Marketing
Our Local Store Marketing efforts help franchisees launch and grow their location.
Our print saves franchisees money.
Our Services
Marketing Plans
Having a written marketing plan to follow will incredibly increase the likelihood of you completing all of your marketing activities. And when you complete marketing activity, your business is more likely to grow. As we develop a custom plan for your business and location, we will include strategies to reach various sectors of your target audience. We will identify your target market, geographically and demographically, and work to raise awareness in those areas. Your marketing plan will include advertising options from our research of your local market. It will also include many ways to grow your business through affordable outreach and guerrilla marketing methods. This allows you to stay in control of your advertising budget, where that budget is large or small.
Social Media Management & Content Creation
Our social media management takes on varying levels of support. With some small business, we manage 100% of the process: content creation, posting, boosting (the paid advertising part of social media) - implementing an entire social media campaign. On the other hand, some small business participate in their social media at the local level - providing pictures and video content from the location while we maintain the flow of the campaign. AND - while most social media managers take 50% of your ad spend, GEM works with 15% (that's crazy savings for you!)
Lead Generation
Leads are a must-have for all membership-based concepts. To create a never-ending supply of leads, you must employ numerous strategies. Singular lead sources eventually dry up. Instead, create a solid foundation by nurturing dozens of tactics. Reviews are part of the correct game-plan; so are referrals, lead boxes, community events, and being an expert in your field.
Working with 300+ fitness owners has shown us what strategies and content make effective Lead Generation campaigns! Oh, and don't forget about nurturing leads!!! GEM has experience and will help with Glofox, MindBody, Active Campaign, Gym Leads, Gym Pages, Frederick and other Lead Management Software.
Print, Print, and MORE Print!
What Happens When Your Marketing Company is a Printer?
GREAT THINGS! The team at GEM has the know-how to make your message powerful; as well as, the experience to make your marketing efforts more effective and deliver the results you need, all at unbelievably affordable prices.
About Us
GEM is a family owned and operated business with over 39 cumulative years of marketing experience.
We have created local store marketing plans for folks in small markets, large markets, metropolitan areas, rural areas, farm communities, Manhattan, NY and everywhere in between.
When you do business with a small business like GEM, you are not helping a CEO buy a second or third vacation home. You are helping a little girl pay for dance lessons or a little boy get his team jersey. Our shareholders are you - our customer! And we will work hard to help you increase your sales, to build your brand, to increase awareness. All at affordable rates!
Why Go Print Grow? Why GEM?
How we differ
GEM is a small, family owned and operated business with over 36 years of marketing experience. We genuinely care about our clients and their success. GEM will work with any size marketing budget to create the most effective marketing program possible. We are honest with our clients; no over-promises and under-delivering here! Here at GEM, we home office. That means we have low over-head. This is one reason we can offer our program to corporate at NO cost and at LOW cost for franchisees and small business owners. We save you money!
Our ideal client
Here at GEM, we have a few examples of the ideal client as we work with FRANCHISORS as well as the local business owner (usually a FRANCHISEE).
GEM is the best local store marketing vendor when a Franchise Brand needs a partner to support their franchisees' marketing efforts. Franchises that are experiencing rapid growth have found GEM's services beneficial. We can offer marketing support directly to all your franchisees without hiring employees to do it - saving money! If your brand doesn't have a Grand Opening Plan or your current plan isn't producing the results you need, we could be a perfect fit. We can help to ensure your current plan is being implemented in each market.
For local business owners, the best fit is someone who realizes they can't do it all, so they hand off marketing to focus on other aspects of their business. If you don't have marketing experience but acknowledge it is a vital component of a successful business GEM would be a great partner to have in your back pocket. Local business owners benefit from our experience as we evaluate all of the media opportunities in the local market and offer a non-biased opinion on how to best spend your advertising dollars.
A great choice
GEM is affordable. GEM will "get in the trenches" and work with each small business owner to build their brand on the local level. We have worked in small to large markets, metropolitan to rural areas, farm communities to Manhattan, NY and everywhere in between. Over our 36 years of experience, our tactics have evolved along with the times. We do believe the base of any good marketing program is the local outreach marketing - sales building tactics that reach out to your community and promoting your business as an active, valued member of your community - and we help build your program. We care about each franchisee, taking their success our personal mission. Because of this, many of the clients we've worked with become our friends. They come back to us anytime they need print collateral, marketing help, etc in the future.
As the owner of two Cartridge World franchise locations, I had the good fortune to work with GEM on several marketing campaigns over the course of four years. GEM consistently demonstrated thoughtfulness and creativity in every project they took on, from a simple postcard mailer to a strategic campaign. With GEM leading the way, I won a national marketing award from my franchisor, despite being a total novice in the business at the time. As a direct result of this campaign, my monthly sales increased over 30% within a three-month period. I also had a customer remark that he “saw my business all over the place” despite the fact that I was working with a very limited budget. GEM helped me create the impression of being much larger than I actually was! On the business side, GEM is highly organized, responsive, and very fairly priced. They are also very patient, as I was new to the business (and marketing) when I first met the team. They took the time to understand my business, my customer base and other demographics, and customized my programs accordingly. There is no “one size fits all” when working with them! I would not hesitate to recommend GEM to be part of any business team. They are total professionals, fun to work with, and delivers consistent results. What more could one ask for?”
Frank Orzechowski; Cartridge World
Contact Us
105 Rainbow Street
Yankton, SD 57078
Service Area:
United States and Canada
480-772-1520